Exclusive: Seen on Set Is The Blockbuster Site We've Been Waiting For

All Photos via Seen on Set

Let me set the scene for you. You are the rare few that actually blocks time from your busy schedule to catch your favorite TV show. No On Demand here. Each week you count down the days (maybe even the hours) to tune-in and get sucked into the storylines. You are all set with your glass of rosé, wearing your most comfortable pajamas, snuggled in a warm blanket and nestled on the sofa. As soon as your show's intro fades into the drama (you are glad is not your own), you spot something fabulous! It jumps out right at you. Now you start to ignore what's happening in the story. It becomes all about ....... the chair!

Scene from HBO's Big Little Lies, "Ox Chair" designed by Hans J. Wegner 

Admit it. We've all done it. For some like myself, I actually get fixated on a piece from either a movie or TV show and wonder "how do I get my hands on that"? That's where the ground-breaking platform Seen on Set comes into the picture. (Yes pun intended) CEO and Founder, Cian O'Driscoll came up with the concept late in 2014. The idea originated from Cian's clients using on screen designs as reference points for the interior design work he was doing. Cian's background is in construction and interior architecture. In late 2015 before the company was registered, CTO and Founder, Peadar Doyle join Seen on Set by contributing his software development experience.

Founders, Peadar Doyle (left) and Cian O'Driscoll (right)

I had the pleasure of interviewing Cian this week to learn more about how this idea came to life and honestly to thank him as well. It's a brilliant concept and since my world is all about Designerlebrity™, Seen on Set helps you shop like one. Cian is just like us. He too was addicted to a show, tuning in week after week, Mad Men to be exact and drank the mid-century mod influencial kool-aid. 

Scene from AMC's Mad Men

I constantly found myself looking for furniture or décor from a movie or TV show and when I went looking for it I could never find it. I soon found that I wasn’t alone in this fruitless search. So I started Seen On Set to provide a one-stop-shop platform for people to find their favorite lamp or lounge chair from their favorite show.
— Cian O'Driscoll

The idea is fantastic, but I immediately thought "this guy has a lot time on his hands. It could take forever to locate the origin of any given piece. Let alone to find the location, either online or in a store to make a purchase for yourself." Cian admits it did in the beginning till he was able to develop professional relationships directly with the movie studios, set designers and production houses. His goal was to provide the growing community/fans of the site an opportunity to own a piece from their favorite film or TV show and offer NO REPLICAS. For Instance, if you fell in love with Bobby Axelrod's office chair, as seen on the hit Showtime series Billions, then Seen on Set gives you all the deets about the chair, a cinematic description about the show and an easy to click link to purchase one "Aston Executive Chair" for your ego, I mean office. It all runs smoothly via an affiliate business model ordered directly from the vendor to ensure no cheap reproductions get delivered to your door and you can guarantee a great conversational piece within your home.  

Scene from Showtime's Billions, "Aston Executive Chair" designed by Jean-Marie Massaud

It has been a long hard road to get Seen On Set to where it is now. But this was born out of my love of design and in particular the design of these amazing on-screen interiors. Some of the best designers in the world are working on movie and TV shows sets and I think people forget that sometimes. The design and decoration of these fictional worlds heavily influence the world of interior design and furniture design. I think that is something that should be celebrated.
— Cian O'Driscoll

Seen on Set in essence is creating movie magic that can be tangible for all of us. Yes many of the pieces can be a bit on the pricy side. That Aston Executive Chair won't cost you "Billions", but will set you back about four thousand. On the brighter side the founders are looking into consignment negotiations that could potentially get the actual items from the sets of these famous movies and TV shows and sell the goods at competitive pricing. Plus we get the bragging rights on what famous actor/s touched it.

Seen on Set does offers plenty of affordable pieces. Remember the movie The Martian, starring Matt Damon? Well there's this pretty cool IKEA lamp you could snag for about thirty bucks. If this doesn't tell you Seen on Set is a blockbuster of a site, then you don't know a hit. Enjoy the movies and happy shopping!

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Barbara ViteriComment